A few years ago I can remember seeing the advertising campaigns that Lexus had aired where a wife walks outside and in the driveway is a brand new Lexus. This year Lexus continues to push this campaign and now Audi has followed with its own similar campaign. What I have to wonder is who they are targeting here?
Now I know we all hope to one day have enough money to be able to own a luxury car of some kind. What I have to ask, is how rich do you have to be where a spouse can purchase you a luxury car without consulting you about the financial end of it. I would have to think you must be stupid rich to pick up a $50,000+ car for your spouse without consulting them first.
Don’t get me wrong, if my wife purchased me a $75,000 Audi I would be thrilled but I would have to wonder how WE could afford it. Purchases like this must be a collective decision.